There’s a kind of identity that’s inherent in the agricultural tradition. The straight plowed rows would still be familiar to the long-ago settlers who found their way to this place. It’s a way of life with its roots planted deep in the earth, not by chance, but by the dedicated work of many hands. And it’s a way of life that endures in Broken Bow and Custer County.
 
Today Custer County is the third largest beef cattle county in the nation and one of Nebraska’s top producers of corn. Automation and modern farming methods have long since arrived, and companies like Adams Land and Cattle, Sargent Irrigation, The Andersons, and Thomas Livestock are known worldwide. Becton Dickinson, who chose Broken Bow over 50 years ago, continues to grow and thrive as a leader in global medical technology. Two turbine wind farms are already in operation in Broken Bow, harnessing an age-old natural resource through the use of 21st Century technology.

Broken Bow has its own community college and its own modern, recently expanded hospital. The town has always been a retail and service hub for the entire county. The One Box Pheasant Hunt, the natural beauty of the surrounding Sandhills, and the needs of local corporations attract hundreds of visitors. The Cobblestone Hotel & Suites and One Box Convention Center and the Arrow Hotel's new addition to the south side of the downtown square, are now there to welcome them. Healthy growth like this doesn't happen by chance. It happened because the same pioneer spirit that built Broken Bow made it happen.